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June 28, 2022
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Social marketing: the need and bizarre consequences
Money in sports. Or what does our high sociality have to do with it?
3 elements of working with fans
Reproduction in sports marketing or why sex does not sell
How to create a cool brand
social marketing
Social marketing: the need and bizarre consequences
Social marketing is an activity that by its very nature must do something good for society. Do it selflessly and free of charge. Most likely,…
access_time4 years ago
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high sociality
Money in sports. Or what does our high sociality have to do with it?
The main successes of our species are directly related to high sociality. Of course, in sports, striving for sociality is expressed extremely strongly. Human ability…
access_time4 years ago
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working with fans
3 elements of working with fans
How do you imagine people living 40 thousand years ago? What did they do? What were their lives like? What thoughts filled their minds? What…
access_time4 years ago
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размножение
Reproduction in sports marketing or why sex does not sell
Understanding the brain’s work and various cognitive biases is increasingly seeping into the daily lives of people of different specialties, as we are all looking…
access_time4 years ago
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How to create a cool brand
A cool brand is an opportunity for consumers to show their own status. The status issue has been raised by me repeatedly. Its main goal…
access_time4 years ago
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Renew trust
How to renew trust in the brand
When your brand (including a personal one) is going through a crisis, logic is the last thing you need to resort to. On the example…
access_time4 years ago
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Tattoo
Tattoos in the athlete’s personal brand
In working with the athlete’s personal brand, appearance is extremely important. In some of my articles, I’ve dwelt a little on how our brain processed…
access_time4 years ago
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Pay employee less
How to pay your employee less, but get more
We tend to trust. From the perspective of evolutionary psychology, everything is pretty simple: if someone warns us of a danger, it’s easier for us…
access_time4 years ago
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employee
How to make your employee work
Motivation is a very fragile thing. One false move and you turn an extremely loyal employee, ready to sacrifice himself/herself for you, into a person…
access_time4 years ago
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hot state
How to use cold and hot state of mind in sports
In turning to unconscious mind, we can rely on the principles of work we know. It is sometimes difficult for us to understand consciously how…
access_time5 years ago
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  • Social marketing: the need and bizarre consequences

    Social marketing: the need and bizarre consequences

  • Money in sports. Or what does our high sociality have to do with it?

    Money in sports. Or what does our high sociality have to do with it?

  • 3 elements of working with fans

    3 elements of working with fans

  • Reproduction in sports marketing or why sex does not sell

    Reproduction in sports marketing or why sex does not sell

  • How to create a cool brand

    How to create a cool brand

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