Sponsorship and brand or why you should look up to politicians
Working with sponsors is a big problem for most European clubs. You just have to look at the development of sponsorship in American sports to…
The way the ideal kit looks like or the reason why even the title sponsor matters
Each person is contemplating reality. We come to some conclusions, forget and live on until something forces us to return to the same questions again.…
The way to make West Ham the toughest football brand ever
*** Burberry can not believe their luck, as they’ve just managed to sign a contract with West Ham. Burberry were lucky to outstrip other luxury…
How dopamine and cocaine will help raise the attendance of the WBA matches
*** The 70-year-old spouses, the longtime West Brom fans, have been making for several days the masks for themselves in the form of canaries, similar…
Why the Portland Timbers have to be a vegan football club
*** CNN, Bloomberg, CNBC, BBC, Euronews. The media around the world report the Portland Timbers officially becoming a vegan football club. The players’ nourishment consists…
The way homeless dogs will make Chelsea a very special club
*** It’s halftime of Chelsea vs. Tottenham game at the reconstructed Stamford Bridge. An auction “selling” of homeless pets is being held. A nice elderly…
How to make money on fan rumbles
I think few got surprised by the fact that it was the deputy of the Russian parliament Igor Lebedev who offered to legalize the rumbles…
How to make Middlesbrough the best EPL club
*** Here come to play against Chelsea Diego Costa, Eden Hazard and somewhat weird Thibaut Courtois, all dressed in Middlesbrough jerseys. Fans have no idea…
New York Cosmos is the main threat to NYCFC and NYRB
*** Times Square. A group of people shows up dressed up in the New York Cosmos jerseys with a large kit sponsor writing saying #NYcosmos,…
The future and present of MLS
When MLS is talking about entering the top five leagues, it hardly intends to thereby gain popularity in Europe. Its ever more appealing goal must…