The future and present of MLS
When MLS is talking about entering the top five leagues, it hardly intends to thereby gain popularity in Europe. Its ever more appealing goal must…
The way NASL and USL can compete with MLS
Positioning of MLS has clear boundaries. MLS builds a big league, which may simply be uninterested in some segments of fans (just as MLS is…
How oxytocin and emotions can bring fans to the stadium
Our life is all about emotions. Good or bad? No matter. Emotions determine our lives, our choices, they really help us to live. Somatic marker…
How the understanding of motivation can save the career of any football player
I’ll start discussing motivation with the emphasis on the fact that we can address it from different angles. I mean the motivation of a football…
How can we make fans think in a predictable way?
To clarify the situation, I must say that I myself am in favor of another approach to interaction with fans. I have already written about…
Dunbar’s number and clubs’ fans
Many of my readers have heard about Dunbar’s number. The point, I’m sure, is familiar to you. Professor Robin Dunbar found out that each individual…
Why I don’t believe in VR and AR in sports
When there is much hype around something, we have to ask ourselves the following question: is it really interesting or is it just another way…
Learn marketing from MLS, Europe
I’m back, earthlings! We are trying to give meaning to life. Spoiler: there is no meaning in life. That’s our freedom. But who needs freedom? Our…
Who am I and why the world is a simulation
Emotions are everything. What is a really successful brand? It’s a brand that establishes an emotional connection with its consumer. Why does it happen this…