What you need to know about faces in neuromarketing
I considered general information on neurodesign earlier in a separate article. This time, we are going to continue the theme of neurodesign, in a sense,…
Emotions in the athlete’s motivation and in the work with his/her brand
Emotions define our choice, our behavior, and our whole life. But emotions in our brain are determined by our beliefs that are being put into…
How to develop an athlete’s personal brand
In fact, professional sports originated in the mid-20th century at the instigation of IMG founder Mark McCormack. However, as more and more evidence of studying…
Why emotions are so important in working with fans
Till now, you can hear very often even from professionals that the play of the team and its results become defining in successful work with…
What influences the brand, or how Bannon and Trump destroyed the US brand
The victory of Donald Trump in the US elections 2016 consisted of many components. But one of the main ones was Stephen Bannon who had…
6 ways to reduce “pain” in the brain in sales, and why there is more effective solution
As we have clarified in the article on sales motivation, our brain perceives parting with money as pain. It became known due to the study…
Sales motivation
Having considered the motivation of employees and athletes in detail, I decided to address such an important issue as sales motivation. What motivates us to…
8 most effective manipulations by fans
Being a human is being the object of manipulation. Even if you are aware of the manipulation, your brain is unable to control the events…
Interview with the head of Dynamo Kyiv Esports
This time, I took the opportunity to interview the head of the Dynamo Kyiv football club esports team (Dynamo Kyiv Esports) Ivan Bulavka for my…
How to properly use emoji for your brand
How were we getting along without emoji? Not so long ago, any use of such emotion symbols by brands was out of the question. No…