Interview with the head of Dynamo Kyiv Esports
This time, I took the opportunity to interview the head of the Dynamo Kyiv football club esports team (Dynamo Kyiv Esports) Ivan Bulavka for my…
How to properly use emoji for your brand
How were we getting along without emoji? Not so long ago, any use of such emotion symbols by brands was out of the question. No…
How hunger affects the decisions of fans
We’ve already considered how you can fundamentally change the perception of your fans and customers with the help of a smile and even a simple…
Almost everything you need to know about motivation in sports and beyond
Motivation often becomes the cornerstone of success, because so far too many leaders prefer to turn a blind eye to mastering the science of motivation.…
9 factors that influence our decisions
In my blog, I describe how you can influence one’s decisions using different approaches and techniques. The more fully we consider the situation, the higher…
Neuroscience behind the insights’ occurrence, or the trace of the Russian Empire in skateboarding
I’m sure you like peculiar accidents that lead us from one event to another. We find such a connection particularly interesting because it is perceived…
How the choice is made, or why we know it 10 seconds before you make it
We’ve already detailed many peculiarities of our brain. We’ve many times discussed the strategies of appealing to the human brain in the most effective way,…
The Mayweather vs McGregor fight is a battle for the future of sport
Nothing describes the Mayweather vs McGregor fight better than a joke that one should sell tickets for their press conferences, whereas the fight itself could…
How to create agiotage around your brand
Creating agiotage around your brand will give you the opportunity to transform the attention received into the fans/customers, and therefore into profit. What does it…
How Tour de Pharmacy became a PR campaign for cycling in the US
Professional sport provides its fans with a hypertrophied reality. On the one hand, it displays its fighting against doping, discrimination and much more. But on…