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January 28, 2023
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Social marketing: the need and bizarre consequences
Money in sports. Or what does our high sociality have to do with it?
3 elements of working with fans
Reproduction in sports marketing or why sex does not sell
How to create a cool brand
soccer fans
Dunbar’s number and clubs’ fans
Many of my readers have heard about Dunbar’s number. The point, I’m sure, is familiar to you. Professor Robin Dunbar found out that each individual…
access_time6 years ago
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LAFC
LAFC, or how to become a Hollywood star by attending games
*** LAFC – LA Galaxy. Derby was won by LAFC with a score of 3:2. The winning goal in extra time was scored by Fernando…
access_time6 years ago
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VR helmet
Why I don’t believe in VR and AR in sports
When there is much hype around something, we have to ask ourselves the following question: is it really interesting or is it just another way…
access_time6 years ago
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The Timbers Army
Portland Timbers + Seattle Sounders = A lot of money
*** Portland Timbers vs Seattle Sounders. The 80th minute. 1:1. The whole stadium, Seattle Sounders’ fans included, is singing “You Are My Sunshine”. Jordan Morris…
access_time6 years ago
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Joaquin Phoenix
Learn marketing from MLS, Europe
I’m back, earthlings! We are trying to give meaning to life. Spoiler: there is no meaning in life. That’s our freedom. But who needs freedom? Our…
access_time6 years ago
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Who am I and why the world is a simulation
Emotions are everything. What is a really successful brand? It’s a brand that establishes an emotional connection with its consumer. Why does it happen this…
access_time6 years ago
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  • Social marketing: the need and bizarre consequences

    Social marketing: the need and bizarre consequences

  • Money in sports. Or what does our high sociality have to do with it?

    Money in sports. Or what does our high sociality have to do with it?

  • 3 elements of working with fans

    3 elements of working with fans

  • Reproduction in sports marketing or why sex does not sell

    Reproduction in sports marketing or why sex does not sell

  • How to create a cool brand

    How to create a cool brand

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