How to use cold and hot state of mind in sports
In turning to unconscious mind, we can rely on the principles of work we know. It is sometimes difficult for us to understand consciously how…
How to wean people from lying
We are evolutionarily created to be honest. We have morality built into us. It’s crucial for such social animals as humans are. But this morality…
Why a large choice is bad and how to learn to make decisions
On the one hand, you want to provide your consumers with the largest choice, but on the other hand you understand that you do yourself…
3 ways to use the evolutionary power of a smile to grow your brand
I bet that many are familiar with the speech of Harvard Business School Professor Amy Cuddy on TED. I believe it was Amy’s speech on…
How you can make money on the myth of human rationality
We surely tend to think of ourselves as rational animals. We face choices and choose the best. In such cases, we usually think of Spock…
People are extremely lazy. How can you make profit from it?
People are extremely lazy. Why? Because our brain does not like to waste energy, so it always tries not to let you waste it. Our…
How to choose the right price
In this article we will consider a very important question: how to choose the right price from the point of view of neuromarketing? Let’s start…