How to create a cool brand
A cool brand is an opportunity for consumers to show their own status. The status issue has been raised by me repeatedly. Its main goal…
How to renew trust in the brand
When your brand (including a personal one) is going through a crisis, logic is the last thing you need to resort to. On the example…
Emotions in the athlete’s motivation and in the work with his/her brand
Emotions define our choice, our behavior, and our whole life. But emotions in our brain are determined by our beliefs that are being put into…
How to develop an athlete’s personal brand
In fact, professional sports originated in the mid-20th century at the instigation of IMG founder Mark McCormack. However, as more and more evidence of studying…
What influences the brand, or how Bannon and Trump destroyed the US brand
The victory of Donald Trump in the US elections 2016 consisted of many components. But one of the main ones was Stephen Bannon who had…
Sales motivation
Having considered the motivation of employees and athletes in detail, I decided to address such an important issue as sales motivation. What motivates us to…
How to properly use emoji for your brand
How were we getting along without emoji? Not so long ago, any use of such emotion symbols by brands was out of the question. No…
How the choice is made, or why we know it 10 seconds before you make it
We’ve already detailed many peculiarities of our brain. We’ve many times discussed the strategies of appealing to the human brain in the most effective way,…
How to create agiotage around your brand
Creating agiotage around your brand will give you the opportunity to transform the attention received into the fans/customers, and therefore into profit. What does it…
Sponsorship and brand or why you should look up to politicians
Working with sponsors is a big problem for most European clubs. You just have to look at the development of sponsorship in American sports to…