How to create a cool brand
A cool brand is an opportunity for consumers to show their own status. The status issue has been raised by me repeatedly. Its main goal…
Emotions in the athlete’s motivation and in the work with his/her brand
Emotions define our choice, our behavior, and our whole life. But emotions in our brain are determined by our beliefs that are being put into…
Why emotions are so important in working with fans
Till now, you can hear very often even from professionals that the play of the team and its results become defining in successful work with…
Why boredom is the biggest enemy of the football club
It seems pretty obvious: if the audience is bored watching football, they won’t come to the stadium, nor watch it live. But it is true…