Reproduction in sports marketing or why sex does not sell
Understanding the brain’s work and various cognitive biases is increasingly seeping into the daily lives of people of different specialties, as we are all looking…
How to create a cool brand
A cool brand is an opportunity for consumers to show their own status. The status issue has been raised by me repeatedly. Its main goal…
How to develop an athlete’s personal brand
In fact, professional sports originated in the mid-20th century at the instigation of IMG founder Mark McCormack. However, as more and more evidence of studying…
People are extremely lazy. How can you make profit from it?
People are extremely lazy. Why? Because our brain does not like to waste energy, so it always tries not to let you waste it. Our…
How to choose the right price
In this article we will consider a very important question: how to choose the right price from the point of view of neuromarketing? Let’s start…
Why the Portland Timbers have to be a vegan football club
*** CNN, Bloomberg, CNBC, BBC, Euronews. The media around the world report the Portland Timbers officially becoming a vegan football club. The players’ nourishment consists…
5 simple steps to make your league more interesting
To begin with, let’s answer the question of what is necessary in order to attract fans to the stadium? Those who are well familiar with…
How to make money on fan rumbles
I think few got surprised by the fact that it was the deputy of the Russian parliament Igor Lebedev who offered to legalize the rumbles…
How to create a cool brand
I’ll start with the favorite history of neuromarketers. If you followed neuromarketing, you must have heard this story before. And if you didn’t follow, you…
New York Cosmos is the main threat to NYCFC and NYRB
*** Times Square. A group of people shows up dressed up in the New York Cosmos jerseys with a large kit sponsor writing saying #NYcosmos,…