Social marketing: the need and bizarre consequences
Social marketing is an activity that by its very nature must do something good for society. Do it selflessly and free of charge. Most likely,…
Money in sports. Or what does our high sociality have to do with it?
The main successes of our species are directly related to high sociality. Of course, in sports, striving for sociality is expressed extremely strongly. Human ability…
How to pay your employee less, but get more
We tend to trust. From the perspective of evolutionary psychology, everything is pretty simple: if someone warns us of a danger, it’s easier for us…
How to make your employee work
Motivation is a very fragile thing. One false move and you turn an extremely loyal employee, ready to sacrifice himself/herself for you, into a person…
Emotions in the athlete’s motivation and in the work with his/her brand
Emotions define our choice, our behavior, and our whole life. But emotions in our brain are determined by our beliefs that are being put into…
Sales motivation
Having considered the motivation of employees and athletes in detail, I decided to address such an important issue as sales motivation. What motivates us to…
5 key mistakes of football clubs
Do you know what one of the main problems in human activity is? People try to invent solutions that already exist in a quite developed…
How the understanding of motivation can save the career of any football player
I’ll start discussing motivation with the emphasis on the fact that we can address it from different angles. I mean the motivation of a football…