Reproduction in sports marketing or why sex does not sell
Understanding the brain’s work and various cognitive biases is increasingly seeping into the daily lives of people of different specialties, as we are all looking…
How to create a cool brand
A cool brand is an opportunity for consumers to show their own status. The status issue has been raised by me repeatedly. Its main goal…
How to work with teenagers in neuromarketing
In working with teenagers, one should realize that it is a special stage in a person’s life, when the brain and body are in a…
What you need to know about faces in neuromarketing
I considered general information on neurodesign earlier in a separate article. This time, we are going to continue the theme of neurodesign, in a sense,…
How to develop an athlete’s personal brand
In fact, professional sports originated in the mid-20th century at the instigation of IMG founder Mark McCormack. However, as more and more evidence of studying…
6 ways to reduce “pain” in the brain in sales, and why there is more effective solution
As we have clarified in the article on sales motivation, our brain perceives parting with money as pain. It became known due to the study…
Sales motivation
Having considered the motivation of employees and athletes in detail, I decided to address such an important issue as sales motivation. What motivates us to…
Neuromarketing in politics or 3 factors that will make you a president
This post is not on sports, but is meant to show that the methods I apply in sports neuromarketing easily and confidently work in other…
People are extremely lazy. How can you make profit from it?
People are extremely lazy. Why? Because our brain does not like to waste energy, so it always tries not to let you waste it. Our…
How to choose the right price
In this article we will consider a very important question: how to choose the right price from the point of view of neuromarketing? Let’s start…