How to renew trust in the brand
When your brand (including a personal one) is going through a crisis, logic is the last thing you need to resort to. On the example…
Tattoos in the athlete’s personal brand
In working with the athlete’s personal brand, appearance is extremely important. In some of my articles, I’ve dwelt a little on how our brain processed…
Emotions in the athlete’s motivation and in the work with his/her brand
Emotions define our choice, our behavior, and our whole life. But emotions in our brain are determined by our beliefs that are being put into…
How to develop an athlete’s personal brand
In fact, professional sports originated in the mid-20th century at the instigation of IMG founder Mark McCormack. However, as more and more evidence of studying…