How to renew trust in the brand
When your brand (including a personal one) is going through a crisis, logic is the last thing you need to resort to. On the example…
How Tour de Pharmacy became a PR campaign for cycling in the US
Professional sport provides its fans with a hypertrophied reality. On the one hand, it displays its fighting against doping, discrimination and much more. But on…
The major mistakes of football clubs in PR and SMM
Today I suggest that we consider PR and SMM of football clubs and the mistakes they make. I’d like to note that my ideas are…
How the understanding of motivation can save the career of any football player
I’ll start discussing motivation with the emphasis on the fact that we can address it from different angles. I mean the motivation of a football…