Almost everything you need to know about motivation in sports and beyond
Motivation often becomes the cornerstone of success, because so far too many leaders prefer to turn a blind eye to mastering the science of motivation.…
Why are people irrational and how can this be used in sports?
When we carry out the projects, our clients quite often try to hear a clear explanation on why people are actually irrational. Especially when any…
Why it is important to understand how your fans perceive happiness
The more we comprehend the picture of the world, the more effectively we can cope with our work. I have already shared many tools for…
How to make a person change his/her mind
Let’s start with how you can not make a person change his/her mind: using logical arguments and facts proving your point. You might object, but…
What is priming and how can we use it in football?
We can incline other people to the decision we want, that’s how the human brain works. We are obviously not talking about a 100% here,…
New York Cosmos is the main threat to NYCFC and NYRB
*** Times Square. A group of people shows up dressed up in the New York Cosmos jerseys with a large kit sponsor writing saying #NYcosmos,…
New York, New York
Does the title of this post, the moment you read, prompt in your head, as well as in mine, this wonderful song of Frank Sinatra’s?…
How oxytocin and emotions can bring fans to the stadium
Our life is all about emotions. Good or bad? No matter. Emotions determine our lives, our choices, they really help us to live. Somatic marker…
How fans’ testosterone can make the San Jose Earthquakes great again
*** Miss San Jose is drinking champagne with a San Jose Earthquakes fan in a romantic atmosphere under the palm trees on the shore of…
How the understanding of motivation can save the career of any football player
I’ll start discussing motivation with the emphasis on the fact that we can address it from different angles. I mean the motivation of a football…