Social marketing: the need and bizarre consequences
Social marketing is an activity that by its very nature must do something good for society. Do it selflessly and free of charge. Most likely,…
How to develop an athlete’s personal brand
In fact, professional sports originated in the mid-20th century at the instigation of IMG founder Mark McCormack. However, as more and more evidence of studying…
Why the Portland Timbers have to be a vegan football club
*** CNN, Bloomberg, CNBC, BBC, Euronews. The media around the world report the Portland Timbers officially becoming a vegan football club. The players’ nourishment consists…