3 elements of working with fans
How do you imagine people living 40 thousand years ago? What did they do? What were their lives like? What thoughts filled their minds? What…
Reproduction in sports marketing or why sex does not sell
Understanding the brain’s work and various cognitive biases is increasingly seeping into the daily lives of people of different specialties, as we are all looking…
Tattoos in the athlete’s personal brand
In working with the athlete’s personal brand, appearance is extremely important. In some of my articles, I’ve dwelt a little on how our brain processed…
Interview with the head of Dynamo Kyiv Esports
This time, I took the opportunity to interview the head of the Dynamo Kyiv football club esports team (Dynamo Kyiv Esports) Ivan Bulavka for my…
The Mayweather vs McGregor fight is a battle for the future of sport
Nothing describes the Mayweather vs McGregor fight better than a joke that one should sell tickets for their press conferences, whereas the fight itself could…