3 elements of working with fans
How do you imagine people living 40 thousand years ago? What did they do? What were their lives like? What thoughts filled their minds? What…
Reproduction in sports marketing or why sex does not sell
Understanding the brain’s work and various cognitive biases is increasingly seeping into the daily lives of people of different specialties, as we are all looking…
Tattoos in the athlete’s personal brand
In working with the athlete’s personal brand, appearance is extremely important. In some of my articles, I’ve dwelt a little on how our brain processed…
How to develop an athlete’s personal brand
In fact, professional sports originated in the mid-20th century at the instigation of IMG founder Mark McCormack. However, as more and more evidence of studying…
8 most effective manipulations by fans
Being a human is being the object of manipulation. Even if you are aware of the manipulation, your brain is unable to control the events…
The Mayweather vs McGregor fight is a battle for the future of sport
Nothing describes the Mayweather vs McGregor fight better than a joke that one should sell tickets for their press conferences, whereas the fight itself could…
The way the ideal kit looks like or the reason why even the title sponsor matters
Each person is contemplating reality. We come to some conclusions, forget and live on until something forces us to return to the same questions again.…
How primate observation will help in working with fans
On our planet everything is too interconnected to separate people not only from animals, but from other organisms inhabiting the Earth. When we start reflecting…
The major mistakes of football clubs in PR and SMM
Today I suggest that we consider PR and SMM of football clubs and the mistakes they make. I’d like to note that my ideas are…
Habits and how to use them in sports neuromarketing
Working on the problem of habits, I was well aware that this issue is clear and fairly well studied. I worked closely on this topic,…